1. You have expensive software and computers but your people are still using manually created spreadsheets to do their jobs.
   

2. You spend each Monday morning trying to figure out how many houses you sold over the weekend.
   

3. Well over half your house closings are between the 20th and the last day of the month.
   

4. Employees are continually frustrated by internally-created obstacles to their job performance.
   

5. Your top-producing sales agents have the least profitable houses.
   

6. You haven’t raised the prices of your most popular options in a year.
   

7. You offer and maintain house plans and elevations that you know are either not profitable or not popular.
   

8. Your margins consistently decrease between sale and closing.
   

9. You give away options to pacify buyers in your backlog.
   

10. Your company is more reactive than proactive.

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